Lead quality

Lead quality tracking that teaches your ads what a good lead is

Count leads from messenger and call buttons, mark in Telegram which ones replied, came to an interview or bought, and send those outcomes to Google Ads and Meta as conversions — without storing names or phone numbers.

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From click to outcome

One-line lead script

Telegram, WhatsApp, call, email and form clicks counted as leads with campaign marks.

Statuses in Telegram

Each new lead arrives in the client's topic with buttons: wrote, interview, hired, not a fit.

Offline conversions

Interviews and hires go to Google Ads by click ID as primary and secondary conversions.

Conversions API

The same outcomes reach Meta as server events with the click mark and a hashed lead ID.

Cost per qualified lead

Cost per interview and per hire by campaign and by language, next to spend.

Privacy first

No names, phones, emails or IP addresses; leads are deleted after 90 days.

Ask about lead quality

The AI analyst explains where good leads come from and where money buys only clicks.

Which campaign has the lowest cost per interview?
How many leads from last week reached an interview?
Which language brings the most hires?
Where do we pay for clicks that never become leads?
The cheapest interviews came from the Search campaign; Meta brought more leads but fewer interviews. Details below.

Why it changes results

Platforms learn from outcomes

Smart bidding optimizes toward the conversions you send — interviews beat clicks.

Honest reporting

Clients see the cost of a real result, not just the cost of a form fill or a click.

Works without forms

Most people message or call; the script counts those buttons as leads.

Nothing personal to leak

Only technical marks are stored, so there is little to protect and nothing to sell.

Set it up in three steps

  1. Connect Google Ads and Meta, then open Analytics → Leads and add the client's site.
  2. Put the one-line script on the site and connect the agency Telegram group.
  3. Turn on sending interviews and hires to Google Ads and the Meta pixel.

Questions and answers

What is lead quality tracking?

It means recording what happened to each lead — did the person reply, come to an interview or buy — and using that to judge and optimize campaigns instead of counting every click or form fill.

Can I track WhatsApp and Telegram leads?

Yes. The script counts clicks on WhatsApp, Telegram, phone, email and form buttons as leads and keeps the campaign marks and click identifiers needed to attribute them.

How do offline conversions reach Google Ads?

When a lead is marked as an interview or a hire, the service uploads a click conversion by the Google click ID to the conversion actions it created for you. If Google asks to wait, it retries later.

Is this GDPR-friendly?

The service stores only technical marks — no names, phone numbers, emails or IP addresses — and deletes leads after 90 days. Your own privacy policy and consent setup still apply on your site.

Does it work with Meta?

Yes. Interviews and hires are sent to your Meta pixel through the Conversions API as server events with the Meta click mark and a hashed lead ID.

How much does it cost?

You can start free: the Free plan includes two ad accounts and 50 calls from AI assistants a month. Paid plans start at $29 a month. Your ad budget is paid to Google and Meta directly, as usual.

Related guides

Try it on your own accounts

Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.