Results as Ads Manager counts them
Spend, reach, frequency and cost per result by the optimization event, matching the “Results” column.
Meta Ads management
Meta Ads management for Facebook and Instagram, with approvals
AdAce Ads connects to your Meta ad accounts, shows results the way Ads Manager counts them and prepares changes as proposals. New campaigns start paused, and budgets and statuses change only after you approve.
What Meta Ads management covers
Meta Ads management means looking after Facebook and Instagram advertising: choosing an objective, building audiences and creatives, watching cost per result, fixing delivery problems and moving budget towards what works.
AdAce Ads does the reading and the preparation. It pulls spend, reach, frequency and cost per result for the event your ad set optimizes for, checks the Meta pixel and explains delivery statuses in plain language.
When a change is needed, such as a new campaign, a different budget or a paused ad, it appears as a proposal. You review the before and after values and approve it. If you are new to the topic, the guide on how much Facebook ads cost is a good first read.
What AdAce Ads does for Facebook and Instagram ads
Audiences and targeting
Read ad set targeting, search interests, locations and languages, and work with custom and lookalike audiences.
Paused campaigns, ad sets and ads
Campaigns with the right objective, ad sets with a pixel event and image, carousel or video ads. All are created paused.
Pixel health
See the last pixel event and event volumes, and notice when the pixel goes silent.
Delivery problems explained
Ads in review, rejected ads and delivery errors, with Meta's own explanation.
Budgets with guardrails
Propose campaign and ad set budgets and statuses inside the daily cap you set for each client.
Ask about your Facebook ads in plain words
Answers come from your connected ad accounts, and changes come back as proposals.
Which ad sets have a cost per lead above $15 this month?
Is my Meta pixel still sending Lead events?
Why is the new Instagram ad not delivering?
Pause the ad set with the highest cost per lead and send it for my approval.
The ad set is identified and the change is prepared. Review it in AdAce Ads and approve when you are ready.Who it is for
Local businesses
Salons, clinics, shops and services that advertise on Facebook and Instagram without a marketing team.
Owners leaving an agency
You want to see and control the account yourself, with history of every change.
Marketers and freelancers
You run several accounts and need fast checks for pixel, delivery and cost per result.
Agencies
You need approvals, client policies and shared reporting across Meta and Google.
How it works, step by step
- Create a free AdAce Ads workspace and connect Meta with the official Facebook sign-in.
- Choose the ad accounts to connect. Passwords are never shared and you need no developer app of your own.
- Open the dashboard or ask the assistant for results, cost per result, pixel status or delivery problems.
- Ask for a change. It becomes a proposal with before and after values and the reason.
- Approve it with a one-time code, or let a policy approve safe changes inside your limits.
- The change is applied and logged; reversible changes can be undone from the history.
Built to avoid expensive surprises
Honest numbers
Results use the same optimization event as Ads Manager, and the latest days are marked preliminary.
Instagram handled
AdAce Ads selects the Instagram account for new creatives, so ads do not fail silently at delivery.
Spending limits
A daily budget cap per client stops any proposal from raising spend beyond your limit.
Access limits
Some platforms, Meta included, limit access for new accounts while they review AdAce Ads; the current status of every platform is listed on the pricing page.
AdAce Ads compared with Ads Manager and an agency
Meta Ads Manager is still where Meta lives. AdAce Ads adds review, approvals and history on top of it.
Cost
Ads Manager aloneFree to use; your time
AgencyA fee set by the agency, plus ad spend
AdAce AdsFree plan; paid plans from $29 a month
Checks
Ads Manager aloneYou open each report and tab
AgencySummarized in periodic reports
AdAce AdsAsk for cost per result, pixel status or delivery in one chat
Control
Ads Manager aloneEvery edit is direct and immediate
AgencyDelegated to the agency
AdAce AdsEach change is an approved, logged proposal
Judgment
Ads Manager aloneYours
AgencyHuman strategy and creative work
AdAce AdsAnalysis and drafts; decisions stay with you
How much it costs
The Free plan covers one ad platform and one ad account. Paid plans start at $29 a month. Ad spend is paid to Meta directly and AdAce Ads adds no markup to it.
- Free · $0 — 1 ad platform and 1 ad account, no card and no time limit
- Plus · $29 / month — 1 platform and 2 ad accounts
- Pro · $99 / month — 3 platforms, 10 ad accounts and shared dashboards for clients
- Max · $299 / month — all platforms and 100 ad accounts
Paying yearly saves 17% (two months free). Your ad budget is always paid to the ad platform directly.
Questions and answers
What does Meta Ads management include?
Choosing objectives, building audiences and ads, watching cost per result, fixing pixel and delivery problems and adjusting budgets. AdAce Ads helps with the checking and the preparation.
Does it work for Instagram ads too?
Yes. Instagram ads run through Meta ad accounts, so the same tools cover Facebook and Instagram placements.
Can it publish ads without my approval?
No. New campaigns, ad sets and ads are created paused, and budget and status changes wait for your approval unless you allow safe changes inside your limits.
How much do Facebook ads cost?
There is no fixed price: you set the budget and Meta spends inside it. The number to watch is cost per result. Our guide explains how to choose a starting budget.
Do I need to share my Facebook password?
No. You connect with Meta's own sign-in screen and choose the ad accounts. Access can be revoked at any time.
Is it free?
There is a Free plan for one platform and one ad account, with no card needed. Paid plans start at $29 a month.
Related guides
How much do Facebook ads cost for a small business?
What you really pay for on Facebook and Instagram, what makes ads cheaper or pricier, and how to choose a starting budget you can afford.
How to run Facebook ads without an agency
A step-by-step way for business owners to run Facebook and Instagram ads themselves: goal, tracking, creative, budget and daily checks.
How to create a Facebook ad campaign with the right objective
Create Facebook and Instagram campaigns in a paused state with an explicit objective and special ad categories, checked before the request.
Is your Meta pixel working? Last event, volumes and silence alerts
See each Meta pixel's status, last event time and 7-day event volumes, and get a critical alert when a pixel optimizing active ads goes silent.
Meta delivery status: in review, rejected, errors and why
See the real delivery state of Meta ad sets and ads — in review, rejected, with issues — with Meta's reasons, and check it live.
Facebook ads budget and status: campaign, ad set and ad level
Change Meta campaign or ad set daily budgets and pause or enable campaigns, ad sets and ads — with limits, approval or auto policy.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.