Search terms and negatives
Queries that triggered your ads, with spend and conversions, and a list of negative keyword candidates, including your shared negative lists.
Microsoft Advertising (Bing Ads) management
Microsoft Advertising (Bing Ads) management, with approved changes
AdAce Ads reads your Microsoft Advertising account, finds wasted search terms, checks keyword quality and the auction, and prepares keywords, negatives, ad text and budgets as proposals that wait for your approval.
What Microsoft Advertising management covers
Microsoft Advertising, formerly Bing Ads, runs search ads on Bing, Yahoo and AOL and across partner sites. The audience is smaller than Google's, often older and with more office users, and the clicks are usually cheaper, which is why many accounts get a steady lead flow from it at a low cost.
Managing it well is the same routine as Google Ads: reading search terms, adding negative keywords, watching quality scores and impression share, and adjusting bids and budgets. AdAce Ads does the reading and the drafting, and shows you each change with its before and after values.
You get a second pair of eyes on one more detail: Microsoft can apply some recommendations on its own, and AdAce Ads shows which types are switched on for your account, so nothing changes without you knowing.
What AdAce Ads does in your Microsoft Advertising account
Impression share and auction
Impression share and the share lost to budget, plus who else is in the same auctions, so you know when more budget would help.
Keyword quality
Quality score from 1 to 10 with expected click rate, ad relevance and landing page ratings, to see which keywords deserve a fix.
Keyword ideas
Ideas from seed words or a page, with monthly searches and bid ranges, from Microsoft's own tools.
Keywords, ads and extensions
Propose new keywords, keyword bids and statuses, ad headlines and descriptions, final URLs, and sitelinks and callouts.
Budgets, bids and settings
Propose budgets, statuses, bid strategies, countries, audience lists and the Audience Network or search partner settings.
Ask the way you would ask a search specialist
Questions are answered from your live account, and each change comes back as a proposal.
Which Bing search terms spent money last month without a conversion?
Which keywords have a quality score below 5?
Are we losing impression share to budget on any campaign?
Add these five words as negative keywords to the main campaign and send it to me for approval.
Here is what I found and the change I prepared. It is waiting for your approval in AdAce Ads.Who it is for
Google Ads advertisers
You already run search ads and want to add Bing's cheaper clicks with the same routine.
Local service businesses
Plumbers, lawyers, clinics and dealers whose customers search on desktop at work.
Owners leaving an agency
You want to see the account and every change yourself.
Agencies
Both search engines in one workspace, with approvals and client policies.
How it works, step by step
- Create a free AdAce Ads workspace and sign in with Google.
- Connect Microsoft Advertising with the official Microsoft sign-in and choose the ad accounts to share.
- Open the dashboard or add AdAce Ads to ChatGPT or Claude as a connector.
- Ask about search terms, keyword quality or impression share, or ask for a change.
- A change becomes a proposal with before and after values. Approve it with the current 6-digit code from your authenticator app, right in the chat or in the app. A plain “yes” is not enough.
- It is applied, read back and logged; reversible changes can be undone.
Why it is safe to use on a live account
New campaigns start paused
A search campaign, ad group or ad you create stays paused until you turn it on.
You see Microsoft's own changes
AdAce Ads reports which recommendation types Microsoft applies automatically, so automatic edits do not surprise you.
Spending limits
A daily budget cap per client stops any proposal from raising spend beyond your limit.
Access limits
Access to some platforms depends on that platform's own review of AdAce Ads. The current status of every platform is listed on the pricing page.
AdAce Ads compared with the Microsoft Advertising UI and an agency
The Microsoft Advertising web app stays the place for anything unusual. AdAce Ads adds checks, approvals and history.
Search terms
Microsoft Advertising UI on its ownRun a report and filter by hand
Agency or freelancerReviewed once a month
AdAce AdsAsk for the wasteful queries any day
Quality checks
Microsoft Advertising UI on its ownOpen the keyword table and add columns
Agency or freelancerPart of the agency's audit
AdAce AdsQuality score and its parts in one answer
Control
Microsoft Advertising UI on its ownEvery edit is direct and immediate
Agency or freelancerDelegated to the agency
AdAce AdsEach change is an approved, logged proposal
Cost
Microsoft Advertising UI on its ownFree to use; your time
Agency or freelancerA fee set by the agency, plus ad spend
AdAce AdsFree plan; paid plans from $29 a month
How much it costs
The Free plan covers one ad platform and one ad account, with no card. Paid plans start at $29 a month. Ad spend is paid to Microsoft directly.
- Free · $0 — 1 ad platform and 1 ad account, no card and no time limit
- Plus · $29 / month — 1 platform and 2 ad accounts
- Pro · $99 / month — 3 platforms, 10 ad accounts and shared dashboards for clients
- Max · $299 / month — all platforms and 100 ad accounts
Paying yearly saves 17% (two months free). Your ad budget is always paid to the ad platform directly.
Questions and answers
Is Microsoft Advertising the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. Its search ads appear on Bing, Yahoo and AOL and on partner sites.
Can I use my Google Ads campaigns in Microsoft Advertising?
AdAce Ads can build a paused Search campaign, ad group and responsive search ad for you, and Microsoft Advertising has its own import from Google. Review every keyword and budget before turning anything on.
What can it change?
Budgets, statuses, keywords and bids, negative keywords, ad text and final URLs, bid strategies, countries, audiences, sitelinks and callouts. Each is a proposal you approve with a one-time code.
Does it work with ChatGPT and Claude?
Yes. AdAce Ads works inside ChatGPT and Claude as a connector and in the web app, with the same approval rules.
Is it free?
There is a Free plan for one platform and one ad account, with no card. Paid plans start at $29 a month.
Related guides
Microsoft Advertising connection
Connect Microsoft Advertising accounts to see Bing search campaigns next to Google and Meta. The integration is being enabled.
Google Ads search terms report: find negative keywords
See the real searches that triggered your Google ads, their cost and conversions, and turn wasteful terms into negative keyword proposals.
Find wasted ad spend: campaigns that spend without conversions
Find campaigns that spent above a threshold with enough clicks and zero conversions on final days — shown as signals with the spend at stake.
Change proposals: every write starts as a reviewable plan
In AdAce Ads every change — from a person, the AI analyst, an agent or an automation — is a proposal with before, after, reason and limits check.
Approvals with password and second factor
Approve changes with your password and a one-time code; the approval is bound to the exact proposal you reviewed and expires if late.
Write policies per client: observe, propose or auto
Choose per client whether the service only observes, proposes changes for approval or applies reversible changes automatically within limits.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.