Change proposals: every write starts as a reviewable plan
The platform has one path to an ad account: the proposal. Whoever wants a change — you, a teammate, the AI analyst, an agent or an MCP client — creates a proposal that people can read and judge.
What it does
A proposal records what will change (budget, status, targeting, keywords, bids, extensions and more), the current value, the new value, the reason and the origin: human, model or automation. It is checked immediately against the client's policy and limits and gets a digest — a fingerprint of exactly what the approver will see.
A proposal is valid for 60 minutes. If it is not approved in time, it expires, because account data may have changed. Approved proposals go to an isolated executor; everything is visible on the Approvals and Operations pages.
Why it helps
- One consistent, auditable path for all changes.
- AI and automation can help without being able to act alone.
- Clear before/after makes approvals fast and confident.
How to set it up
- Open Campaigns and press “Propose a change” on a campaign.
- Pick the tab for the kind of change and fill in the new values.
- Add a reason and press “Submit for approval”.
- Follow the proposal on Approvals and the execution on Operations.
Good to know
- Owners, admins and managers can propose; analysts are read-only.
- Proposals from the AI analyst and MCP clients look the same, marked with their origin.



Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
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