Change control & safety

Daily budget cap for Google and Facebook ads per client

Some clients have a hard spending ceiling. The daily budget cap makes sure no proposal — from anyone — sets a daily budget above it.

What it does

The cap is set in the account currency units. By default it is 50, so a new client is protected from large budgets until you deliberately raise it. Any budget proposal above the cap is refused.

Raising the cap or removing it entirely is a sensitive action and requires the second factor. Lowering it is always allowed.

Why it helps

  • A hard ceiling that protects new clients from mistakes.
  • No surprise overspending from agents or automations.
  • Changes to the ceiling itself are protected.

How to set it up

  1. Open the client's write policy.
  2. Enter the maximum daily budget or clear it to remove the cap.
  3. Confirm with the second factor if you raise or remove it.

Good to know

  • The cap checks daily budgets, not total monthly spend — use budget pacing for monthly targets.
  • Currency is that of the ad account.
Ace, the AdAce Ads mascot

Try it on your own accounts

Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.

Create your workspace