AdAce AdsAutomations, agents & monitors
Ad budget pacing: monthly spend against the client's target
Clients usually agree on a monthly budget, not daily ones. Budget pacing compares the month's spend with that target and tells you when you drift.
What it does
You set the client's monthly target and tolerance. The pace check sums spend on final days of the month and compares it with the expected spend by this date. Deviations beyond the tolerance produce a notification.
If the client's accounts use different currencies, the check says so honestly instead of adding them up. Agents can also use over-pace and under-pace signals in their rules.
Why it helps
- No end-of-month surprises.
- Early warning leaves time to correct budgets.
- Works across all of a client's accounts.
How to set it up
- Open Automations for the client.
- Set the monthly budget target and tolerance.
- Enable the pace check at a convenient time.
Good to know
- Only final days are used, so fresh preliminary data does not distort pacing.
- Pacing notifies; budget changes still go through proposals.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace