Blog · 17 guides
Meta Ads management
Build Facebook and Instagram campaigns, ad sets and ads, edit targeting and placements, use custom and lookalike audiences and see what Meta says about delivery — with the same approval flow for every change.
How to create a Facebook ad campaign with the right objective
Create Facebook and Instagram campaigns in a paused state with an explicit objective and special ad categories, checked before the request.
Create Meta ad sets with optimization goal and pixel event
Create paused Meta ad sets with an optimization goal, pixel and conversion event, countries, age, gender, languages and audiences.
Facebook ads targeting basics: countries, age, gender, languages, Advantage+
Set and change the core audience of a Meta ad set — countries, age range, gender, languages and Advantage+ audience — with review.
Facebook and Instagram ad placements: Advantage+ or manual
Switch a Meta ad set between Advantage+ placements and manual placements on Facebook, Instagram, Audience Network, Messenger and Threads.
Meta detailed targeting interests with search
Search Meta's interest catalog and add or remove interests in an ad set's detailed targeting, with a reviewed before and after.
Meta custom audiences: website visitors and lookalikes
Create website visitor audiences from your pixel and lookalike audiences, then include or exclude them in ad sets.
How to make a Facebook and Instagram image ad
Upload an image and write primary text, headline and description to create a paused Meta ad — with the client's UTM template applied.
Meta carousel and video ads
Create paused Meta carousel ads with 2–10 cards or video ads from a direct MP4/MOV link with your own thumbnail.
Reuse a proven Meta creative in a new ad
Create a new paused ad in any ad set using the creative of an existing, well-performing ad — same texts, images and URL parameters.
Edit targeting of a running Meta ad set safely
Change only the approved targeting fields of a live Meta ad set while everything else stays exactly as it was — with verification and undo.
Facebook ads budget and status: campaign, ad set and ad level
Change Meta campaign or ad set daily budgets and pause or enable campaigns, ad sets and ads — with limits, approval or auto policy.
Meta ad set bid strategies: lowest cost, cost cap, bid cap
Switch a Meta ad set between highest volume, cost per result goal and bid cap strategies with a reviewed before and after.
Meta delivery status: in review, rejected, errors and why
See the real delivery state of Meta ad sets and ads — in review, rejected, with issues — with Meta's reasons, and check it live.
Instagram account in Meta creatives: avoid silent delivery errors
AdAce Ads checks the Instagram identity of creatives before creating ads for Instagram placements and explains how to fix a missing one.
Meta ads activity history: who paused your ads and how to undo it
Find who paused or edited your Meta ads, separate manual changes from ad review and app events, and restore status through an approved proposal.
Facebook ads in multiple languages: one ad set per language
Run Facebook and Instagram ads in several languages from one campaign: an ad set per language, native creatives and results you can compare.
Plan retargeting windows around the decision cycle and useful content
Use observed decision timing, unresolved customer questions and content availability to plan retargeting stages without universal day rules.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.