AdAce AdsMeta Ads management
Meta ad set bid strategies: lowest cost, cost cap, bid cap
Bid strategy controls how Meta spends your budget. AdAce Ads changes it on ad sets with the same approval as any other significant change.
What it does
Supported strategies: highest volume (lowest cost without a cap), cost per result goal (cost cap) and bid cap. For the last two the amount is required. The current strategy comes from the imported structure.
Strategy is changed on ad sets in campaigns with ad set budgets. When a campaign uses a campaign budget, the strategy belongs to the campaign and the service does not propose ad set changes.
Why it helps
- Control cost per result when volume is not the only goal.
- Every switch documented with a reason.
- Undo returns the previous strategy.
How to set it up
- Campaigns → choose a Meta campaign → “Propose a change”.
- Open the “Bid strategy” tab and pick the ad set.
- Choose the strategy and amount, then submit.
Good to know
- Strategy changes can shift spend and restart learning — always approved by a person.
- The executor refuses if the strategy in the account differs from the approved “before”.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace