Facebook and Instagram ad placements: Advantage+ or manual
Placements decide where ads appear — feeds, Stories, Reels, in-stream video and more. AdAce Ads edits them with the same review as budgets.
What it does
You choose automatic placements (Advantage+ placements) or select platforms — Facebook, Instagram, Audience Network, Messenger, Threads — with specific positions, as well as devices. Placement breakdowns in analytics show which placements deliver results before you decide.
The executor replaces only the approved placement fields and keeps the rest of the ad set's targeting as it was. When “all positions of a platform” is selected, Meta may return the expanded list — that is not treated as a mismatch.
Why it helps
- Move budget away from placements that do not convert.
- Data-backed decisions using placement breakdowns.
- Reversible with undo.
How to set it up
- Check the placement breakdown in Analytics for the ad set.
- Campaigns → “Propose a change” → “Ad set targeting”.
- Switch to manual placements and select platforms and positions, or back to Advantage+.
- Submit for approval.
Good to know
- If the ad set serves on Instagram, ads need an Instagram account in the creative.
- Always requires human approval.



Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace