Meta detailed targeting interests with search

What it does

Type a topic and the service queries Meta's targeting search, returning interests with their IDs and audience size estimates when Meta provides them. You add or remove interests; the proposal shows the old and new list.

Only a single interest list is edited. If an ad set uses more complex detailed targeting — behaviors, demographics or several condition groups — the service refuses and suggests editing it in Ads Manager, so nothing is silently flattened.

Why it helps

• Find relevant interests without leaving your workflow.
• Safe edits that never destroy complex targeting.
• The AI analyst can suggest interests and draft the proposal.

How to set it up

1. Campaigns → “Propose a change” → “Ad set targeting”.
2. Search interests by keyword and add them, or remove existing ones.
3. Submit for approval.

Good to know