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Free ad calculators
Three quick calculators for the questions small businesses ask before they spend on ads: what a lead may cost, how much to budget and how much return you need. They run in your browser, with no sign-up.
Facebook ads cost calculator
Turn CPM, CTR and conversion rate into cost per click, cost per lead or sale, and a budget.
Open the calculator ›Google Ads budget calculator
Turn a lead goal into cost per lead, a monthly and daily budget and a starting budget.
Open the calculator ›ROAS calculator
Turn your margin into break-even ROAS, target ROAS and the highest cost per order you can pay.
Open the calculator ›UTM builder
Build tagged links for Google Analytics 4. Free.
Open the calculator ›This is an estimate, not a promise. Real results depend on your website, offer, competition and season.
Let Ace watch the numbers for you
Get a free starting plan with a budget, then connect your ad account and see the real figures every day. New campaigns start paused.