Blog · 8 guides
Recruitment advertising
How to recruit truck drivers and other hourly staff with Google Ads, Facebook, Instagram and YouTube: campaign structure, keywords, job ad rules, landing pages, multilingual audiences and measuring cost per hire.
Truck driver recruiting with Google Ads: Search campaign guide
How to advertise truck driver jobs on Google Ads: campaigns by job type, keywords and negatives, state targeting and bidding on interviews.
CDL driver recruiting with Facebook and Instagram ads
Recruit CDL drivers on Facebook and Instagram: creatives that work, messenger buttons, the Employment special ad category and optimizing on interviews.
Truck driver hiring campaign template for Google and Meta ads
Inside the “Truck driver hiring (USA)” template: keywords, negatives, ad texts in English, Russian, Ukrainian and Spanish, and how to use them safely.
Recruiting Russian, Ukrainian and Spanish-speaking drivers in the US
How to reach Russian-, Ukrainian- and Spanish-speaking truck drivers in the US: real search demand, language targeting, landing pages and quality by language.
Job ads targeting rules on Google and Meta: what is restricted
Which targeting is restricted for job ads on Google and Meta in the US and Canada, what still works, and how to keep driver recruiting campaigns compliant.
Driver job keywords and negative keywords for Google Ads
Keyword research for truck driver job campaigns: match types, negative keywords like school, permit or rental, lists per language and search terms review.
Recruiting landing page that turns driver ad clicks into candidates
Build a landing page for truck driver job ads: first screen, messenger buttons, requirements, honest pay, matching language and tracking every contact.
YouTube and Demand Gen ads for truck driver recruiting
Use YouTube and Demand Gen to recruit truck drivers: short videos, uploading to YouTube from Google Ads, languages and channels per ad group, search audiences.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.