AdAce Ads Blog
Practical guides to better advertising decisions
214 guides to Google and Meta ads: measurement, testing, AI workflows and agency operations, with practical examples and platform instructions.
Start here
Connect Meta ad accounts and verify Facebook and Instagram data access
Authorize Meta, select the right ad account and verify imported campaigns, asset access and connection health without assuming OAuth or revocation is complete.
Read more AI analystAI ads analyst: ask about your Google and Facebook ads
Ask questions about a client's accounts in plain language; the AI analyst reads data with tools and shows the sources behind its answer.
Read more Change control & safetyChange proposals: every write starts as a reviewable plan
In AdAce Ads every change — from a person, the AI analyst, an agent or an automation — is a proposal with before, after, reason and limits check.
Read moreChoose your next step
Follow a short reading path for the task you need to complete.
Connect your advertising accounts
Start with email confirmation, then choose the accounts and campaigns your team will work with.
Connect AI and verify its answers
Set up your AI client, check actual tool activity and test recommendations before acting.
Turn campaign reports into decisions
Calculate combined CPA, separate reporting events from business outcomes and reconcile leads with sales.
New practical guides
Calculate combined CPA without averaging campaign CPAs
Build a defensible combined CPA from compatible spend and results, with rules for zero conversions, missing rows and changing campaign mix.
Write a weekly advertising decision memo that leads to a clear next step
Turn a weekly ad report into a decision memo with evidence, hypotheses, an owner and a review date, while keeping uncertainty visible.
Review temporary advertising access by task, scope and exit date
Use an access card for temporary contractors: define the task, minimum client scope, review owner and evidence needed to close access.
Make advertising decisions when a few leads can swing your CPA
Evaluate small-budget campaigns using sensitivity, mature cohorts and reversible decisions instead of a universal minimum number of leads.
Diagnose uneven campaign spend inside a shared budget
Trace pool membership, eligibility and demand before interpreting low campaign spend as a shared-budget allocation failure.
Audit advertising waste outside your real service area
Compare campaign geography with fulfilment limits and actual service requests before proposing exclusions or narrowing location targeting.
Getting started
Workspace, clients, onboarding checklist and help.
Create an AdAce Ads workspace: email confirmation and first checks
Understand email confirmation, invitations and workspace ownership, then verify your first client and team access before connecting ad accounts.
Nine-step setup checklist on the Overview page
The Overview checklist guides you from the first client to AI clients, agents and team — counting only real data, not demo records.
Clients: organize accounts, policies and people per client
Group ad accounts, analytics, policies, limits and team access by client so every brand you manage has its own clear context.
Import ad accounts and campaigns in a few clicks
Choose which ad accounts and campaigns to bring into AdAce Ads. Import only reads the structure and never changes your live ads.
How to run Facebook ads without an agency
A step-by-step way for business owners to run Facebook and Instagram ads themselves: goal, tracking, creative, budget and daily checks.
How much do Facebook ads cost for a small business?
What you really pay for on Facebook and Instagram, what makes ads cheaper or pricier, and how to choose a starting budget you can afford.
Google Ads for small business: a simple first campaign plan
How a small business can start with Google Ads: choose the right searches, set a budget, write ads and track calls and leads — without an agency.
Local business advertising on Google and Facebook: where to start
Which ads work for a local business — Google search, Facebook or Instagram — how to target your area and how to know which one brings customers.
Interface languages: English and Ukrainian
The app follows your browser language and can be switched manually; server messages, emails and AI answers follow the same choice.
Built-in help center and support assistant
Search the in-app Help page for answers on connections, analytics, tracking, approvals, AI and team — with buttons that open the right screen.
Connections & integrations
Google, Meta, Microsoft, GA4, Search Console, Klaviyo.
One Google sign-in for Ads, Analytics and Search Console
Connect Google once and use the same consent for Google Ads, GA4 and Search Console — with only the permissions you actually grant.
Connect Google Ads accounts and verify manager account access
Connect Google Ads through consent, choose direct or MCC client accounts, import campaigns and troubleshoot missing accounts without sharing credentials.
Connect Meta ad accounts and verify Facebook and Instagram data access
Authorize Meta, select the right ad account and verify imported campaigns, asset access and connection health without assuming OAuth or revocation is complete.
Microsoft Advertising connection
Connect Microsoft Advertising accounts to see Bing search campaigns next to Google and Meta. The integration is being enabled.
LinkedIn Ads and TikTok Ads
LinkedIn and TikTok integrations are built and wait for the providers' API approval. Here is what they will cover once enabled.
Connect Google Analytics 4 (read-only)
Link a client's GA4 property to see sessions, key events and revenue per campaign by utm_id — read-only access through Google sign-in.
Connect Google Search Console (read-only)
Link a client's Search Console site to compare organic queries with paid search and find where ads pay for traffic you already rank for.
Klaviyo connection for email campaign results
Connect Klaviyo to see a client's email campaigns next to ad spend for the same period. The integration is being enabled.
Connection health check: see what the service can access now
Press Check now to see how many ad accounts, GA4 properties and sites each connection can reach, token expiry and lost access.
Analytics & reporting
Performance, results, waste, anomalies, live Google reports.
Daily performance of campaigns, ad groups and ads
Impressions, clicks, spend, CTR, CPC and conversions for every imported campaign, collected daily with honest handling of missing data.
Results and cost per result by the event that matters
See results by the campaign goal — leads, purchases, messages — and cost per result at every level, not a sum of unrelated actions.
Conversions broken down by action type
See which actions produced conversions — leads, purchases, registrations, calls — per campaign, with value where the platform reports it.
Campaign structure tree with creatives and landing pages
Explore campaigns, ad groups or ad sets and ads in one tree with creatives, landing pages, results and cost per result at each level.
Audience breakdowns: age, gender, placement and device
See how each ad set performs by age, gender, placement and device, with the best segment highlighted in every dimension.
Top performers: best ad sets, ads and campaigns
A transparent leader rule highlights the ad sets, ads and campaigns with good cost per result and the most results for the period.
Period comparison: previous period, month or year
Compare any period with the previous one, the previous calendar month or last year — with absolute and relative change and warnings.
Find wasted ad spend: campaigns that spend without conversions
Find campaigns that spent above a threshold with enough clicks and zero conversions on final days — shown as signals with the spend at stake.
Ad spend anomaly alerts with the campaigns behind them
Spend spikes, conversion drops, CPA growth and CTR falls detected against the median of the same weekdays, with the campaigns that caused them.
Marketing dashboard: one client overview across Google and Meta
All of a client's ad accounts in one summary: spend, results and trends across Google, Meta and more, with honest totals and time zones.
Multi-currency totals with dated exchange rates
When a client's accounts use different currencies, totals are converted with the official rate for each day of spend — or clearly not shown.
Google Ads and Facebook ads client reports in HTML and CSV
Create a snapshot report for a client — totals, period comparison, top campaigns and creatives, platforms and caveats — as HTML or CSV.
Google Ads impression share and lost share, live
See search impression share, share lost to budget and to rank, top and absolute top share for each Google campaign, read live.
Google Ads Quality Score: each keyword's components
Quality Score 1–10 with expected CTR, ad relevance and landing page experience for up to 1,000 keywords, most expensive first.
Performance Max asset performance
See every asset in a Performance Max campaign — text, image, video — with its serving status and its own impressions, clicks and conversions.
Google Ads search terms report: find negative keywords
See the real searches that triggered your Google ads, their cost and conversions, and turn wasteful terms into negative keyword proposals.
Google Keyword Planner: keyword ideas and monthly searches
Get keyword ideas from seed words or a landing page for a country and language: monthly searches, competition and top of page bid range.
Meta ad set reach and frequency, live
Read reach, frequency, impressions, spend and results of a Meta ad set live — to spot audience fatigue before results drop.
UTM campaign results in GA4: sessions, key events and revenue
Join Google Analytics 4 data with ad spend by utm_id to see sessions, key events, revenue, cost per key event and ROAS per campaign.
Organic vs paid search with Search Console
Compare Search Console organic queries with Google Ads search terms: find paid clicks on queries you already rank for and organic ideas.
Email campaign report next to ad spend
Klaviyo email campaigns for the period — recipients, opens, clicks, unsubscribes, orders and revenue — shown next to the client's ad spend.
Google search demand by US state: estimate it before you launch
Estimate monthly Google searches by US state before launch: Keyword Planner volume, competition and top-of-page bids to pick states and budgets.
Russian and Ukrainian searches in the US: Cyrillic vs English demand
How many people in the US search Google in Russian or Ukrainian? Compare Cyrillic and Latin keyword volume and pick the right campaign type.
Creative performance: find the images and videos that bring results
Find which images and videos bring results across Google and Meta: spend, results and cost per result per creative, fatigue signs and unused assets.
Calculate combined CPA without averaging campaign CPAs
Build a defensible combined CPA from compatible spend and results, with rules for zero conversions, missing rows and changing campaign mix.
Compare conversion cohorts only after they have had time to mature
Choose comparable reporting dates when conversions arrive late: estimate maturity from snapshots and separate the immature edge of the period.
Make advertising decisions when a few leads can swing your CPA
Evaluate small-budget campaigns using sensitivity, mature cohorts and reversible decisions instead of a universal minimum number of leads.
Evaluate scaling with incremental CPA rather than historical average CPA
Compare extra spend with extra compatible results, separate marginal cost from average CPA and identify confounders before scaling a campaign.
Separate exchange-rate movement from advertising performance changes
Create a constant-currency bridge for spend and CPA so that reporting-currency changes do not masquerade as improvements or deterioration.
Choose a reporting cutoff across advertising account timezones
Compare completed local dates across accounts, document a common extraction instant and avoid treating unfinished daily rows as full-day performance.
Stop choosing an advertising test winner from daily peeking
Separate daily operational monitoring from planned statistical evaluation, and record exploratory observations without treating repeated looks as independent proof.
Understand what attributed ROAS cannot prove about incremental sales
Separate attributed return from incremental impact, define a credible control and inspect contamination, demand changes and contribution economics.
Plan a regional advertising rollout around local unit economics
Expand regions in deliberate stages using service feasibility, qualified acquisition cost, contribution and sales capacity rather than demand estimates alone.
Keep a decision log when advertising data is incomplete
Record known facts, missing coverage, bounded scenarios and decision consequences so that partial advertising data does not become a falsely precise recommendation.
Choose a next action from lost impression share without chasing coverage
Combine budget and rank loss with business economics and evidence quality to prioritise an investigation, test or deliberate hold.
Is the creative tired, or did the offer and customer path deteriorate?
Use a diagnostic tree to separate delivery mix, creative response, landing-page failure and lead handling before ordering new assets.
Compare placement quality beyond cheap clicks and raw lead counts
Review placement cost alongside qualified outcomes, processing coverage and comparable cohorts before recommending an exclusion.
Diagnose campaign overlap without treating it as the cause of every problem
Separate audience, query, offer and reporting overlap, then test whether a portfolio change improves business outcomes rather than moving credit.
Leads & lead quality
Messenger leads, statuses, interviews and hires as conversions.
Track Telegram, WhatsApp and call clicks as leads without a form
Count clicks on Telegram, WhatsApp, call and email buttons as leads tied to campaigns by UTM tags and click IDs, with no personal data.
Lead statuses in Telegram: mark interviews and hires to improve ads
Mark each lead as wrote, interview, hired or not a fit right in Telegram and feed that pipeline back to Google Ads and Meta for better optimization.
Google Ads offline conversions by gclid for interviews and hires
Import interviews and hires into Google Ads as offline conversions by gclid, split primary and secondary actions, and let bidding chase qualified leads.
Meta Conversions API for lead quality: send interviews and hires
Send interview and hire events to Meta through the Conversions API with the fbc click mark and no personal data, so delivery learns from lead quality.
Cost per interview and cost per hire by campaign, not cost per click
Measure cost per interview and cost per hire for each campaign instead of cost per click or per lead, and move budget to ads that bring candidates.
Lead quality by language: cost per interview in multilingual ads
Compare lead quality and cost per interview by audience language in multilingual campaigns, using page language and the candidate's real language.
Repeated clicks inflate lead counts: how to count one lead per person
Double taps, duplicate tags and repeat visits inflate lead and conversion counts. Learn how to count one lead per person and keep bidding honest.
Privacy-first lead tracking: which data is enough under GDPR and CCPA
Track leads and attribute them to ads without names, phones or IP addresses: which technical marks are enough and what data minimization means.
Reconcile ad spend, leads, sales and refunds in one acquisition cohort
Connect advertising costs to CRM outcomes with a cohort ledger that distinguishes leads, paid sales, refunds, missing matches and duplicate records.
Estimate a break-even lead cost from contribution and sales probability
Calculate scenario-based lead-cost limits from sale probability, contribution per sale and lead handling costs without treating revenue as margin.
Match advertising lead volume to sales-team capacity
Review qualified demand, handling time, queue growth and response targets before increasing advertising volume that the sales team cannot process.
Assess the intent of messaging leads without copying personal conversations
Create a task-based rubric for incoming messages, distinguish unknown intent from poor fit and report aggregate quality without personal data.
Test whether an extra form question earns its cost in qualified leads
Evaluate form friction across starts, submissions, processing time and qualified outcomes, with an explicit comparison and stopping plan.
Recruitment advertising
Driver hiring ads on Google, Meta and YouTube, in several languages.
Truck driver recruiting with Google Ads: Search campaign guide
How to advertise truck driver jobs on Google Ads: campaigns by job type, keywords and negatives, state targeting and bidding on interviews.
CDL driver recruiting with Facebook and Instagram ads
Recruit CDL drivers on Facebook and Instagram: creatives that work, messenger buttons, the Employment special ad category and optimizing on interviews.
Truck driver hiring campaign template for Google and Meta ads
Inside the “Truck driver hiring (USA)” template: keywords, negatives, ad texts in English, Russian, Ukrainian and Spanish, and how to use them safely.
Recruiting Russian, Ukrainian and Spanish-speaking drivers in the US
How to reach Russian-, Ukrainian- and Spanish-speaking truck drivers in the US: real search demand, language targeting, landing pages and quality by language.
Job ads targeting rules on Google and Meta: what is restricted
Which targeting is restricted for job ads on Google and Meta in the US and Canada, what still works, and how to keep driver recruiting campaigns compliant.
Driver job keywords and negative keywords for Google Ads
Keyword research for truck driver job campaigns: match types, negative keywords like school, permit or rental, lists per language and search terms review.
Recruiting landing page that turns driver ad clicks into candidates
Build a landing page for truck driver job ads: first screen, messenger buttons, requirements, honest pay, matching language and tracking every contact.
YouTube and Demand Gen ads for truck driver recruiting
Use YouTube and Demand Gen to recruit truck drivers: short videos, uploading to YouTube from Google Ads, languages and channels per ad group, search audiences.
Google Ads management
Campaigns, keywords, bids, targeting, extensions, audiences.
Change a Google Ads campaign budget, pause or enable it
Propose a new daily budget or a pause for a Google Ads campaign, check it against client limits, approve it and undo it in one click.
How to create a Google Search campaign (created paused)
Create a new Google Search campaign in a paused state with budget and EU political ads declaration, then add ad groups and ads safely.
Add Google ad groups and responsive search ads
Create paused ad groups and responsive search ads — copy an existing ad or write new headlines and descriptions within Google's limits.
How to create a Performance Max campaign with an asset group
Build a paused Performance Max campaign with bidding, countries, brand assets and a full asset group in one atomic Google Ads request.
Create Demand Gen campaigns with image or YouTube video ads
Create a paused Demand Gen campaign with an ad group and a multi-asset image ad or a YouTube video ad in one atomic request.
Create a Google Display campaign with a responsive display ad
Create a paused Display campaign with an ad group and a responsive display ad — images, logos and texts checked before the request.
Manage Google keywords: pause and enable in bulk
Read an ad group's keywords live with match type, status, bids and Quality Score, and pause or enable up to 100 keywords in one proposal.
Add negative keywords in Google Ads from search terms
Turn search terms that spend without converting into exact or phrase negative keywords — one reviewed proposal per campaign.
Change keyword CPC bids
Set individual max CPC bids for Google keywords with live before values, approval, read-back and undo — with a warning for automated bidding.
Change the default bid of a Google ad group
Adjust an ad group's default max CPC — the bid used by all keywords without their own — with live before value, approval and undo.
Switch Google campaign bidding strategies
Move a Google campaign between Maximize conversions, target CPA, Maximize conversion value, target ROAS, Maximize clicks and manual CPC.
Edit Google campaign targeting: locations, languages, schedule, devices
Change locations and exclusions, languages, ad schedule with bid adjustments and device bid adjustments of a Google campaign — reviewed.
Google Ads extensions (assets): sitelinks, callouts, snippets and calls
Add sitelinks, callouts, structured snippets and call extensions to Google campaigns, or remove them — each change approved and verified.
Google audiences on ad groups: remarketing and Customer Match
Include audience lists with bid adjustments or exclude them on Google ad groups — remarketing, Customer Match and GA4 audiences.
Pause or enable Google ad groups and ads
Pause or enable individual ad groups and ads under a Google campaign with live checks, approval or auto policy, and undo.
Upload ad videos to YouTube from your Google Ads account
Upload an ad video to YouTube through Google Ads as unlisted, then use its video ID in Demand Gen or Performance Max: formats, limits and tips.
Demand Gen ad group targeting: locations, languages and channels
Set locations, languages and channels per Demand Gen ad group: YouTube in-feed, in-stream, Shorts, Discover, Gmail, Display, and know when to split.
Demand Gen custom segments: reach people who searched your keywords
Build Demand Gen audiences from Google search terms: custom segments of people who searched your keywords, and how to pick terms that are not too broad.
Change an ad's final URL and language parameter in Google and Meta
Change an ad's landing page or add lang=ru, uk, en or es without rebuilding it: Google final URL update with read-back and undo, Meta creative copy.
Google Ads change history: who changed what, and how to restore it
Read Google Ads change history: who changed what and with which tool (web, Editor, scripts, rules, API), before → after, and how to restore safely.
Review brand and nonbrand budgets without confusing demand capture with growth
Separate branded demand from new acquisition, reconcile business outcomes and make a budget decision that blended CPA cannot justify.
Triage search intent using business fit, not a list of forbidden words
Classify search demand by service fit, buying task and evidence, then decide what to support, investigate or exclude.
Check negative keyword conflicts before blocking useful searches
Review negative keyword scope and match behaviour against valuable queries, then document conflicts and missing evidence before a change.
Diagnose uneven campaign spend inside a shared budget
Trace pool membership, eligibility and demand before interpreting low campaign spend as a shared-budget allocation failure.
Audit advertising waste outside your real service area
Compare campaign geography with fulfilment limits and actual service requests before proposing exclusions or narrowing location targeting.
Map the business roles of Search and Performance Max before comparing CPA
Give Search and Performance Max explicit jobs, align outcome definitions and inspect demand mix before assigning a winner by CPA.
Meta Ads management
Campaigns, ad sets, targeting, audiences, creatives, delivery.
How to create a Facebook ad campaign with the right objective
Create Facebook and Instagram campaigns in a paused state with an explicit objective and special ad categories, checked before the request.
Create Meta ad sets with optimization goal and pixel event
Create paused Meta ad sets with an optimization goal, pixel and conversion event, countries, age, gender, languages and audiences.
Facebook ads targeting basics: countries, age, gender, languages, Advantage+
Set and change the core audience of a Meta ad set — countries, age range, gender, languages and Advantage+ audience — with review.
Facebook and Instagram ad placements: Advantage+ or manual
Switch a Meta ad set between Advantage+ placements and manual placements on Facebook, Instagram, Audience Network, Messenger and Threads.
Meta detailed targeting interests with search
Search Meta's interest catalog and add or remove interests in an ad set's detailed targeting, with a reviewed before and after.
Meta custom audiences: website visitors and lookalikes
Create website visitor audiences from your pixel and lookalike audiences, then include or exclude them in ad sets.
How to make a Facebook and Instagram image ad
Upload an image and write primary text, headline and description to create a paused Meta ad — with the client's UTM template applied.
Meta carousel and video ads
Create paused Meta carousel ads with 2–10 cards or video ads from a direct MP4/MOV link with your own thumbnail.
Reuse a proven Meta creative in a new ad
Create a new paused ad in any ad set using the creative of an existing, well-performing ad — same texts, images and URL parameters.
Edit targeting of a running Meta ad set safely
Change only the approved targeting fields of a live Meta ad set while everything else stays exactly as it was — with verification and undo.
Facebook ads budget and status: campaign, ad set and ad level
Change Meta campaign or ad set daily budgets and pause or enable campaigns, ad sets and ads — with limits, approval or auto policy.
Meta ad set bid strategies: lowest cost, cost cap, bid cap
Switch a Meta ad set between highest volume, cost per result goal and bid cap strategies with a reviewed before and after.
Meta delivery status: in review, rejected, errors and why
See the real delivery state of Meta ad sets and ads — in review, rejected, with issues — with Meta's reasons, and check it live.
Instagram account in Meta creatives: avoid silent delivery errors
AdAce Ads checks the Instagram identity of creatives before creating ads for Instagram placements and explains how to fix a missing one.
Meta ads activity history: who paused your ads and how to undo it
Find who paused or edited your Meta ads, separate manual changes from ad review and app events, and restore status through an approved proposal.
Facebook ads in multiple languages: one ad set per language
Run Facebook and Instagram ads in several languages from one campaign: an ad set per language, native creatives and results you can compare.
Plan retargeting windows around the decision cycle and useful content
Use observed decision timing, unresolved customer questions and content availability to plan retargeting stages without universal day rules.
Tracking & measurement
Site audit, GA4, Tag Manager, conversions, Meta pixel, UTM.
Conversion tracking audit: Google tag, GA4, conversions and Meta pixel
Check a client's website for Google tag, GA4 stream, key events, Google Ads conversions, conversion linker, auto-tagging and Meta pixel.
GA4 setup wizard: property, web stream, key event and Ads link
Create a GA4 property with a web stream, a key event, a Google Ads link and auto-tagging in one reviewed plan — no manual clicking in GA4.
Mark GA4 key events and link GA4 with Google Ads in one click
Fix audit findings with buttons: mark the event your site sends as a GA4 key event, link GA4 to Google Ads and enable auto-tagging.
Publish tracking tags through Google Tag Manager with rollback
Prepare a Tag Manager workspace with the Google tag, lead trigger, GA4 event, Ads conversion, linker and Meta pixel — publish with your password.
Google Ads conversion tracking: create lead conversion actions
Create a website conversion action in Google Ads with the right category, counting and windows — then place its tag through Tag Manager.
Is your Meta pixel working? Last event, volumes and silence alerts
See each Meta pixel's status, last event time and 7-day event volumes, and get a critical alert when a pixel optimizing active ads goes silent.
Install the Meta (Facebook) pixel and lead events with Tag Manager
Add the Meta pixel and a Contact or Lead event with the click channel — phone, Telegram, WhatsApp, form — through a reviewed Tag Manager plan.
Meta custom conversions from pixel events and parameters
Create Meta custom conversions from a pixel event, URL or event parameter — for example Contact where the channel is Telegram — to optimize and report.
Optimization events: match Ads Manager “Results” exactly
AdAce Ads reads the event each Meta ad set optimizes for, so cost per result, monitors and agents use the same event as Ads Manager.
Client KPI event: judge campaigns by the business goal
Set one KPI event per client so conversion campaigns are judged by it everywhere — analytics, reports, monitors, agents and AI answers.
UTM parameters for Google and Facebook ads: client templates and audit
Define one UTM template per client for Google and Meta, render it into platform macros and audit which ads carry the right tags.
Google final URL suffix through approvals
Propose the client's UTM string as the final URL suffix of one or all Google campaigns — reviewed, reversible and eligible for auto policy.
Count form submissions as leads
Optionally add a Tag Manager form submission trigger so GA4, Google Ads and Meta count completed forms as leads alongside clicks.
Google Tag Manager access: which Google account sees your container
Find which Google account can see the Tag Manager container on your site, pick the right one, and publish tag changes with 2FA and rollback.
Ad landing page check: match every ad to its page before launch
Before launch, check that each ad's landing page is in the right language, repeats the ad's promises and has buttons the live GTM container counts.
Conversion tracking for WhatsApp, Telegram and call leads
Track leads who write in WhatsApp or Telegram or call instead of filling a form: GA4 events, Google Ads and Meta conversions, and a lead script.
Separate business outcomes from diagnostic conversions in your scorecard
Build a two-level KPI scorecard that keeps sales and qualified leads separate from page visits, button clicks and other diagnostic actions.
Build an attribution reconciliation sheet without double-counting sales
Explain differences between GA4, CRM and advertising reports with a definition matrix and exception ledger rather than adding their conversion totals.
Score the match between an ad promise, page evidence and next action
Use a claim-to-proof scorecard to identify missing conditions, weak evidence and confusing calls to action before testing a landing page.
Change control & safety
Proposals, approvals, limits, policies, undo, audit log.
Change proposals: every write starts as a reviewable plan
In AdAce Ads every change — from a person, the AI analyst, an agent or an automation — is a proposal with before, after, reason and limits check.
Approvals with password and second factor
Approve changes with your password and a one-time code; the approval is bound to the exact proposal you reviewed and expires if late.
Write policies per client: observe, propose or auto
Choose per client whether the service only observes, proposes changes for approval or applies reversible changes automatically within limits.
Change limits: max change, daily increase and writes per hour
Hard limits per client stop oversized changes: maximum change per operation, maximum daily increase and writes per hour.
Daily budget cap for Google and Facebook ads per client
Set a ceiling for any daily budget of a client's campaigns and ad sets; raising or removing the cap requires the second factor.
Writes to existing campaigns: an owner switch per account
Campaigns created by AdAce Ads are writable by default; writes to your existing campaigns are enabled per ad account by the owner with 2FA.
Emergency stop for all live writes
One switch stops every write from the workspace to ad accounts instantly — proposals, automations, agents and AI clients included.
Isolated executor: read before writing, verify after
Approved changes run in a separate process that re-reads the account, refuses if it changed, writes only the approved fields and verifies.
Undo: restore the previous state of an executed change
Revert executed budget, status, bid, targeting, keyword, audience and suffix changes with one action — as a new, verified change.
Audit log: who did what, when and from where
Every proposal, approval, execution, undo, connection, policy change, publication and sign-in event is recorded with its author and origin.
Validate Google Ads changes before you approve them
Check a proposed Google Ads change in validate-only mode: Google runs full validation, writes nothing, and you approve only what will pass.
Batch approval of ad changes: all or nothing for Google Ads
Approve a batch of Google Ads changes only if every one passes Google validation, so coordinated edits never land half-applied.
Approved ad change went stale? Why it is refused and how to redo it
Why a waiting or approved Google or Meta ad change is refused when the campaign changed meanwhile, and how to recreate it safely with current data.
Edit landing pages safely: FTPS, automatic backups and rollback
Edit a client's landing page over encrypted FTP with a backup before every save, read-back verification, conflict protection and one-click rollback.
Write an advertising experiment hypothesis that can change a decision
Define a test's decision, mechanism, primary outcome, comparison, guardrails and uncertainty before changing campaigns or judging a winner.
Set advertising test stop rules before the first observation
Separate planned evaluation, budget exhaustion, invalid data and operational emergencies so that ending a test does not automatically declare a winner.
Set advertising approval service levels without turning silence into consent
Define response windows, backup reviewers and expiry handling for advertising budget decisions without treating a missed deadline as approval.
Keep an advertising change and experiment ledger to explain overlapping effects
Connect advertising changes, hypotheses and external events in one ledger so coinciding actions are not mistaken for a single proven cause.
Decide whether an advertising rollback is safe in the current state
Review current state, dependent changes and irreversible effects before restoring an advertising setting from an earlier snapshot.
AI analyst
Chat with sources, proposals, summaries, ad copy.
AI ads analyst: ask about your Google and Facebook ads
Ask questions about a client's accounts in plain language; the AI analyst reads data with tools and shows the sources behind its answer.
AI-drafted change proposals for human approval
The AI analyst can draft budget, status, negative keyword and other proposals with a rationale — a person approves them or the client's policy applies.
AI period summaries for an ad account
Get a written summary of an ad account for any period — what changed, what worked, what needs attention — built from tool calls with sources.
AI ad copy generator for Google and Facebook ads
Generate ad copy variants for Google (headlines 30, descriptions 90) and Meta (primary text 125, headline 40, description 30) — over-limit variants are dropped.
How the AI analyst protects your data
Ad account data is passed to the model as untrusted content, secrets are scanned before any request, and the AI works only within your role.
AI usage limits: monthly, daily per user and per task
Keep AI costs predictable with a monthly workspace limit, a daily limit per person and a maximum cost per task, with an 80% warning.
Multilingual ad copy with AI: English, Russian, Ukrainian, Spanish
Write Google and Meta ad copy in English, Russian, Ukrainian and Spanish with an AI assistant that respects length limits and niche rules.
Google and Meta ad character limits: a cheat sheet for copywriters
Character limits for Google responsive search, Performance Max and Demand Gen ads, Meta's recommended text lengths and tips for writing short copy.
Build a creative testing matrix around arguments, proof and format
Turn a creative brief into distinct learning questions, with supported claims, planned comparisons and business outcome criteria.
Write qualifying ad copy that sets honest expectations
Decide which price, scope and service conditions belong in an ad, then evaluate fit and useful enquiries instead of click volume alone.
Write read-only AI advertising prompts that explicitly forbid tool writes
Bound an AI advertising analysis by client, dates, permitted evidence and output, while explicitly prohibiting proposals and all mutating tools.
Check the evidence behind an AI advertising recommendation before deciding
Review an AI recommendation for source support, compatible dates, calculation accuracy and justified uncertainty before considering an account action.
Build an AI advertising analyst evaluation set from your own saved snapshots
Evaluate an AI ad analyst on fixed read-only cases with expected answers, missing-data tests and hard safety gates instead of persuasive prose.
Automations, agents & monitors
Schedules, reactions, AI agents, alerts, webhooks.
Scheduled automations: sync, anomalies, pacing, connections, reports
Schedule data syncs, anomaly checks, budget pacing, connection checks and client reports per client, in the client's time zone.
Automatic reactions to anomalies
On a spend spike, propose pausing the top contributing campaign; on CPA growth, propose a 20% budget cut — within limits and quiet hours.
Ad budget pacing: monthly spend against the client's target
Set a monthly budget target with a tolerance and get notified when the month's spend runs ahead of or behind plan.
Ad Ops agents: a five-step wizard
Build an agent for a client in five steps — instructions, scope, decision rules, guardrails and review — that proposes changes on a schedule.
Agent templates: from Spend Spike Sentinel to Creative Fatigue Watcher
Start from ten built-in agent templates — tracking watchdog, spend spikes, negatives, waste, winners, CPA and ROAS guardians, creatives.
Agent guardrails that can never be softer than the client's policy
Limit agents by budget change, proposals per run, reversibility, money movement, quiet hours, daily cap and minimum data days.
Agent inbox and measured impact at 7 and 14 days
Review agent proposals with rationale and expected impact, reject with a reason, and see the measured effect 7 and 14 days after applying.
Monitors: incidents for CPA spikes, ROAS drops, delivery and tracking
Monitor CPA spikes, ROAS drops, non-delivery, spend pacing, tracking gaps, exhausted budgets, pixel health and GA4 results per client.
Signed webhooks for monitor incidents
Send monitor incidents to Slack bridges, ticketing or your own systems with HMAC-SHA256 signatures and automatic retries.
Recommended alerts for each client
Let AdAce Ads suggest which monitors a client needs, based on their accounts and data — with AI when available and heuristics otherwise.
Google and Meta ad alerts in Telegram, with one topic per client
Send approvals, data collection failures, monitor incidents and new leads from Google and Meta ads to a Telegram group with a topic for each client.
Get alerted when a new campaign appears in Google Ads or Meta
Spot Google Ads and Meta campaigns created outside your workflow, get an alert in the app and Telegram, and import them under your limits and reports.
Prepare for a seasonal advertising peak without outrunning fulfilment
Build a seasonal readiness plan around stock, offer accuracy, response capacity and measurement, with release gates and fallback decisions.
Triage advertising incidents before choosing a campaign action
Separate measurement, delivery, payment and performance incidents with an evidence-first triage card and a clear investigation owner.
Claude, ChatGPT & MCP
MCP server, 12 AI clients, tool catalog, chat cards.
Google Ads and Meta Ads MCP server for AI assistants
Connect Claude, ChatGPT, Cursor and other AI clients to your ad accounts through a standards-based MCP server with OAuth 2.1 and API keys.
Connect Claude to Google Ads and Meta ads
Add AdAce Ads to Claude from the connector directory or as a custom connector (web, desktop app, Cowork, Claude Code) and work with ad accounts in chat.
Connect ChatGPT to AdAce Ads through MCP and verify the first read
Set up an authorized AdAce Ads MCP connection in ChatGPT, check get_started, read the intended client's campaigns and troubleshoot connection failures.
Cursor, VS Code, Codex, Gemini CLI and more
Step-by-step guides for twelve AI clients: Claude, ChatGPT, Claude Code, Codex CLI, Cursor, VS Code Copilot, Windsurf, Gemini CLI, Grok and more.
AdAce Ads API keys: scopes, expiry, verification and revocation
Create a workspace-bound API key for a trusted integration, choose read or propose access, verify its first call and replace or revoke keys without exposing secrets.
Tool catalog: direct tools and platform routers
Browse the AI tools available to Claude, ChatGPT and the AI analyst — direct tools for frequent tasks and routers for Google, Meta and more.
Interactive cards in Claude, ChatGPT and VS Code
Dashboards, diagnostics, comparisons and proposal status appear as interactive cards next to the AI's answer, with buttons for the next step.
Verify an AdAce Ads MCP connection with tool results and activity
Use get_started and the AI activity panel to verify an authorized MCP call, then test client data access and distinguish refusal, empty data and completed changes.
Rotate an AI integration API key with an inventory and revocation check
Plan API-key replacement around dependent consumers, controlled cutover and proof that the old credential no longer authenticates.
Compare AI advertising platforms on the same controlled read-only scenario
Evaluate AI ad platforms with the same saved evidence and task, checking scope, numerical fidelity, write controls, useful output and exit paths.
Agency collaboration
Team roles, invitations, dashboards, Agency Kit.
Team roles: owner, admin, manager and analyst
Give each teammate the right role and client assignments: owners and admins manage everything, managers propose, analysts read.
Invite teammates to your workspace
Invite people by email with a role; the link is single-use, stored only as a hash, and accepted by the person with that exact email.
Deactivate a team member instantly
Remove a person's access in one step: membership, client assignments, sessions, API keys and OAuth tokens are revoked at once.
Google Ads dashboard for clients: a shared live link, no sign-in
Share a live client dashboard by link: 7–90 day ranges, optional hidden spend or campaigns, expiry up to 365 days and instant revocation.
Agency Kit: an AI expert for every client
Generate a kit with methodology, account context and ready prompts that turns Claude, ChatGPT or Cursor into an expert on one client.
Write a weekly advertising decision memo that leads to a clear next step
Turn a weekly ad report into a decision memo with evidence, hypotheses, an owner and a review date, while keeping uncertainty visible.
Build a versioned client data dictionary before the first advertising report
Define each advertising KPI, source, counting rule and reporting boundary in a versioned dictionary before comparing client results.
An advertising handoff checklist that preserves the reasons behind decisions
Transfer advertising responsibility with a current-state map, decision history, open risks and an evidence-based acceptance check.
A KPI review agenda that ends with decisions, owners and unresolved questions
Run a focused advertising KPI meeting with a shared definition, evidence checks, decision questions and an accountable follow-up record.
Calculate advertising software total cost without mixing it with ad spend
Compare software, AI consumption, operating time and migration costs in a workload-based worksheet, keeping advertising media spend separate.
Security & privacy
2FA, isolation, encryption, revocation, privacy.
Two-factor authentication with an authenticator app
Protect sign-in and sensitive actions with time-based one-time codes and 10 backup codes; required for owners and admins.
Data isolation between workspaces and clients
Row-level security in the database keeps every workspace and client separate — even a bug in a query cannot reveal another agency's data.
Encrypted credentials and secrets that never leave the server
Platform tokens are encrypted at rest, API keys and links are stored as hashes, and secrets never reach logs, AI models or browsers.
Disconnect a platform and revoke access at the provider
Disconnecting Google, Meta or Klaviyo revokes the service's access at the provider too, with durable retries — not just in the app.
Privacy and data handling
Data is used only to provide the service, never sold or used for advertising; Meta data deletion callbacks are supported.
Sign-in security: verified email, rate limits and sessions
Accounts are created with a verified email, sign-in attempts are rate-limited, and sessions are bound, revocable and closed on deactivation.
Review temporary advertising access by task, scope and exit date
Use an access card for temporary contractors: define the task, minimum client scope, review owner and evidence needed to close access.
Disconnect an AI client by reviewing grants, keys and provider access separately
Close an AI client's access with a boundary map for OAuth grants, API keys and provider connections, plus evidence of what was actually revoked.
Nothing found. Try another word — or just ask Ace inside the service.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.