Blog · 26 guides
Google Ads management
Create paused Search, Performance Max, Demand Gen and Display campaigns, manage budgets, keywords, bids, targeting, extensions and audiences — every change goes through a proposal with before-and-after and approval.
Change a Google Ads campaign budget, pause or enable it
Propose a new daily budget or a pause for a Google Ads campaign, check it against client limits, approve it and undo it in one click.
How to create a Google Search campaign (created paused)
Create a new Google Search campaign in a paused state with budget and EU political ads declaration, then add ad groups and ads safely.
Add Google ad groups and responsive search ads
Create paused ad groups and responsive search ads — copy an existing ad or write new headlines and descriptions within Google's limits.
How to create a Performance Max campaign with an asset group
Build a paused Performance Max campaign with bidding, countries, brand assets and a full asset group in one atomic Google Ads request.
Create Demand Gen campaigns with image or YouTube video ads
Create a paused Demand Gen campaign with an ad group and a multi-asset image ad or a YouTube video ad in one atomic request.
Create a Google Display campaign with a responsive display ad
Create a paused Display campaign with an ad group and a responsive display ad — images, logos and texts checked before the request.
Manage Google keywords: pause and enable in bulk
Read an ad group's keywords live with match type, status, bids and Quality Score, and pause or enable up to 100 keywords in one proposal.
Add negative keywords in Google Ads from search terms
Turn search terms that spend without converting into exact or phrase negative keywords — one reviewed proposal per campaign.
Change keyword CPC bids
Set individual max CPC bids for Google keywords with live before values, approval, read-back and undo — with a warning for automated bidding.
Change the default bid of a Google ad group
Adjust an ad group's default max CPC — the bid used by all keywords without their own — with live before value, approval and undo.
Switch Google campaign bidding strategies
Move a Google campaign between Maximize conversions, target CPA, Maximize conversion value, target ROAS, Maximize clicks and manual CPC.
Edit Google campaign targeting: locations, languages, schedule, devices
Change locations and exclusions, languages, ad schedule with bid adjustments and device bid adjustments of a Google campaign — reviewed.
Google Ads extensions (assets): sitelinks, callouts, snippets and calls
Add sitelinks, callouts, structured snippets and call extensions to Google campaigns, or remove them — each change approved and verified.
Google audiences on ad groups: remarketing and Customer Match
Include audience lists with bid adjustments or exclude them on Google ad groups — remarketing, Customer Match and GA4 audiences.
Pause or enable Google ad groups and ads
Pause or enable individual ad groups and ads under a Google campaign with live checks, approval or auto policy, and undo.
Upload ad videos to YouTube from your Google Ads account
Upload an ad video to YouTube through Google Ads as unlisted, then use its video ID in Demand Gen or Performance Max: formats, limits and tips.
Demand Gen ad group targeting: locations, languages and channels
Set locations, languages and channels per Demand Gen ad group: YouTube in-feed, in-stream, Shorts, Discover, Gmail, Display, and know when to split.
Demand Gen custom segments: reach people who searched your keywords
Build Demand Gen audiences from Google search terms: custom segments of people who searched your keywords, and how to pick terms that are not too broad.
Change an ad's final URL and language parameter in Google and Meta
Change an ad's landing page or add lang=ru, uk, en or es without rebuilding it: Google final URL update with read-back and undo, Meta creative copy.
Google Ads change history: who changed what, and how to restore it
Read Google Ads change history: who changed what and with which tool (web, Editor, scripts, rules, API), before → after, and how to restore safely.
Review brand and nonbrand budgets without confusing demand capture with growth
Separate branded demand from new acquisition, reconcile business outcomes and make a budget decision that blended CPA cannot justify.
Triage search intent using business fit, not a list of forbidden words
Classify search demand by service fit, buying task and evidence, then decide what to support, investigate or exclude.
Check negative keyword conflicts before blocking useful searches
Review negative keyword scope and match behaviour against valuable queries, then document conflicts and missing evidence before a change.
Diagnose uneven campaign spend inside a shared budget
Trace pool membership, eligibility and demand before interpreting low campaign spend as a shared-budget allocation failure.
Audit advertising waste outside your real service area
Compare campaign geography with fulfilment limits and actual service requests before proposing exclusions or narrowing location targeting.
Map the business roles of Search and Performance Max before comparing CPA
Give Search and Performance Max explicit jobs, align outcome definitions and inspect demand mix before assigning a winner by CPA.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.