Google Ads management

How to create a Performance Max campaign with an asset group

Performance Max cannot exist without an asset group, so AdAce Ads creates everything together — campaign, budget, countries, brand assets and assets — in one atomic request.

What it does

You choose Maximize conversions (optional target CPA) or Maximize conversion value (optional target ROAS), the countries to show in, a final URL and assets: 3–15 headlines up to 30 characters, 1–5 long headlines up to 90, 2–5 descriptions up to 90 (at least one up to 60), a landscape image 1.91:1 and a square image 1:1, plus a square logo and the business name at campaign level.

Image sizes and aspect ratios are read from the files and checked before the request. Either everything appears in the account, or nothing does. The campaign is created paused and read back.

Why it helps

  • Launch PMax correctly the first time — no half-created campaigns.
  • Country targeting is mandatory, so the campaign never shows worldwide by accident.
  • Enablement goes through approval like any other status change.

How to set it up

  1. Open Campaigns and press “New paused campaign”.
  2. Choose a Google account and the Performance Max type.
  3. Fill in bidding, countries, final URL, texts and upload images and logo.
  4. Create the campaign, review it, then propose enabling it.

Good to know

  • Images must be PNG or JPEG up to 5 MB with the right proportions (1% tolerance).
  • From Claude or ChatGPT, give the images as public https links (for example, from your website); AdAce Ads downloads and checks them.
Ace, the AdAce Ads mascot

Try it on your own accounts

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