Blog · 19 guides
Tracking & measurement
Measure before you scale: audit website tracking, set up GA4, publish Google tags and the Meta pixel through Tag Manager with rollback, create conversions and custom conversions, and keep UTM tags consistent.
Conversion tracking audit: Google tag, GA4, conversions and Meta pixel
Check a client's website for Google tag, GA4 stream, key events, Google Ads conversions, conversion linker, auto-tagging and Meta pixel.
GA4 setup wizard: property, web stream, key event and Ads link
Create a GA4 property with a web stream, a key event, a Google Ads link and auto-tagging in one reviewed plan — no manual clicking in GA4.
Mark GA4 key events and link GA4 with Google Ads in one click
Fix audit findings with buttons: mark the event your site sends as a GA4 key event, link GA4 to Google Ads and enable auto-tagging.
Publish tracking tags through Google Tag Manager with rollback
Prepare a Tag Manager workspace with the Google tag, lead trigger, GA4 event, Ads conversion, linker and Meta pixel — publish with your password.
Google Ads conversion tracking: create lead conversion actions
Create a website conversion action in Google Ads with the right category, counting and windows — then place its tag through Tag Manager.
Is your Meta pixel working? Last event, volumes and silence alerts
See each Meta pixel's status, last event time and 7-day event volumes, and get a critical alert when a pixel optimizing active ads goes silent.
Install the Meta (Facebook) pixel and lead events with Tag Manager
Add the Meta pixel and a Contact or Lead event with the click channel — phone, Telegram, WhatsApp, form — through a reviewed Tag Manager plan.
Meta custom conversions from pixel events and parameters
Create Meta custom conversions from a pixel event, URL or event parameter — for example Contact where the channel is Telegram — to optimize and report.
Optimization events: match Ads Manager “Results” exactly
AdAce Ads reads the event each Meta ad set optimizes for, so cost per result, monitors and agents use the same event as Ads Manager.
Client KPI event: judge campaigns by the business goal
Set one KPI event per client so conversion campaigns are judged by it everywhere — analytics, reports, monitors, agents and AI answers.
UTM parameters for Google and Facebook ads: client templates and audit
Define one UTM template per client for Google and Meta, render it into platform macros and audit which ads carry the right tags.
Google final URL suffix through approvals
Propose the client's UTM string as the final URL suffix of one or all Google campaigns — reviewed, reversible and eligible for auto policy.
Count form submissions as leads
Optionally add a Tag Manager form submission trigger so GA4, Google Ads and Meta count completed forms as leads alongside clicks.
Google Tag Manager access: which Google account sees your container
Find which Google account can see the Tag Manager container on your site, pick the right one, and publish tag changes with 2FA and rollback.
Ad landing page check: match every ad to its page before launch
Before launch, check that each ad's landing page is in the right language, repeats the ad's promises and has buttons the live GTM container counts.
Conversion tracking for WhatsApp, Telegram and call leads
Track leads who write in WhatsApp or Telegram or call instead of filling a form: GA4 events, Google Ads and Meta conversions, and a lead script.
Separate business outcomes from diagnostic conversions in your scorecard
Build a two-level KPI scorecard that keeps sales and qualified leads separate from page visits, button clicks and other diagnostic actions.
Build an attribution reconciliation sheet without double-counting sales
Explain differences between GA4, CRM and advertising reports with a definition matrix and exception ledger rather than adding their conversion totals.
Score the match between an ad promise, page evidence and next action
Use a claim-to-proof scorecard to identify missing conditions, weak evidence and confusing calls to action before testing a landing page.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.