AdAce AdsMeta custom conversions from pixel events and parameters
Custom conversions let Meta optimize on exactly the action you care about. AdAce Ads creates them from pixel events and conditions, without Events Manager.
What it does
The “Events and custom conversions” panel lists the pixel's events with recent volumes and the account's custom conversions read live from Meta. You create a conversion with a name, the pixel, a category and a rule: a standard event, a URL condition or an event parameter condition such as content_name contains telegram, plus an optional default value.
The conversion becomes available for ad set optimization and appears in reports as its own action type. Creating one does not spend money, so it needs no approval step, but the usual write safeguards apply.
Why it helps
- Optimize for the leads that matter — for example only messenger leads.
- Separate reporting for each important action.
- No need to open Events Manager.
How to set it up
- Open Analytics for a Meta account → “Events and custom conversions”.
- Check that the pixel receives the event you want.
- Create a custom conversion with a rule on the event, URL or parameter.
- Use it when creating ad sets or as the client's KPI.
Good to know
- Meta allows up to 100 custom conversions per ad account.
- An existing conversion with the same name is reused instead of duplicated.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
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