Meta carousel and video ads

What it does

A carousel has 2–10 cards, each with an image (PNG/JPEG up to 5 MB, 20 MB total), a headline, an optional description and its own https link, plus shared primary text, a “see more” link and a button. More than five cards are allowed when Meta chooses the card order; otherwise up to five in your order.

A video ad uses a direct https link to an MP4 or MOV file that Meta downloads itself, and your own thumbnail image. Video processing is asynchronous: the service waits up to a minute and, if Meta is still processing, asks you to retry — the retry reuses the uploaded video.

Why it helps

• Rich formats without Ads Manager.
• Validation before the request saves time on rejections.
• The client's UTM template is applied to every card and video.

How to set it up

1. Open “Ad groups & ads” for a Meta campaign and choose “New creative”.
2. Choose the “Carousel” or “Video” format.
3. Add cards or the video link and thumbnail, texts, link and button.
4. Create the ad and propose enabling it.

Good to know