AdAce AdsMeta Ads management
Facebook ads targeting basics: countries, age, gender, languages, Advantage+
The core audience defines who can see an ad set. AdAce Ads lets you set it when creating an ad set and change it later with a precise before and after.
What it does
Countries are selected by ISO code; age ranges from 13 to 65 when editing (18–65 when creating); gender can be all, men or women; languages are found with Meta's locale search, and an empty list means all languages. Advantage+ audience is an explicit on/off choice, so Meta's automatic expansion is never a surprise.
When editing, the current targeting is read live from Meta and only changed fields go into the proposal.
Why it helps
- Clear, auditable audience settings for every ad set.
- Explicit Advantage+ choice avoids unintended expansion.
- Changes are reviewed and reversible.
How to set it up
- For a new ad set: set the audience in the creation form.
- For an existing one: Campaigns → “Propose a change” → “Ad set targeting”.
- Change countries, age, gender, languages or Advantage+ audience.
- Review the before/after and submit for approval.
Good to know
- Geo with regions, cities or radiuses is edited in Ads Manager; the service refuses rather than oversimplifying it.
- Targeting changes restart learning, so they always need human approval.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace