How to run Facebook ads without an agency

What an agency actually does

An agency sets up tracking, builds campaigns, writes ads, watches results every day and sends a report once a month. Most of that is routine work that follows the same rules for every business.

AdAce Ads takes over the routine: Ace checks your pixel and website, builds campaigns in a paused state within Meta's rules, writes ad texts, looks for wasted spend and anomalies every day and proposes fixes. You stay the decision-maker and approve every change.

Why doing it yourself can work

• No setup fee and no monthly retainer — your budget goes to ads.
• You know your customers better than anyone, and your own words make better ads.
• Decisions are faster: you approve a fix in one tap instead of waiting for a call.
• The ad accounts, the know-how and the history stay yours.

How to run your ads, step by step

1. Connect your Meta ad account with the official Facebook sign-in.
2. Check tracking: the Meta pixel on your website should send a Lead or Purchase event.
3. Tell Ace what you sell, where and for how much — he proposes a campaign with the right objective, audience and placements.
4. Add one or two strong photos or a short video, review the texts and approve the paused campaign.
5. After a week, look at cost per result, frequency and which ad works better.
6. Approve Ace's proposals to pause weak ads or move the budget — or allow safe changes within your limits automatically.

Good to know