Get alerted when a new campaign appears in Google Ads or Meta

What it does

A campaign nobody told you about is a blind spot. It spends from the same card, may bid on the same keywords as your campaigns and can send leads to a form you do not track. Your monthly report quietly misses it, the budget ceiling agreed with the client does not account for it, and alerts for no impressions or a rising cost per lead never fire for it. Such campaigns are rarely malicious: a client tries a boosted post, a Google representative suggests a campaign, a freelancer tests something over the weekend. The problem is not who created it but that nobody noticed.

Manual control starts with access hygiene: know who has admin or standard access to each account and remove people who no longer need it. Agree on a naming convention so the agency's campaigns are easy to tell apart, and compare the campaign list with your tracker every week, sorted by creation or start date. When you find a stranger, check the change history for who created it and with which tool, ask the client what it is for and decide together: keep it and add it to reporting, fold it into the existing structure, or pause it.

AdAce Ads analyses and changes only the campaigns you selected, so it has to tell you when an account holds more. At every data collection it compares the connected account's campaigns with the ones it tracks. Anything new is listed on the “Connect ads” page in the “Account campaigns” block next to its account, marked “Not in the service”, with the campaign name, status and the date it was first seen. Owners and admins also get a notification, one per account per data collection, with each campaign named only once; when the agency's Telegram group is connected, the alert reaches it too.

The first data collection for an account is treated as a baseline. Campaigns that already exist are remembered, and only the ones running right now trigger an alert; old paused campaigns are listed but stay quiet, so connecting a large account does not flood the owner with notifications. From then on every new campaign is reported once. Campaigns that are no longer in the account drop off the list at the next collection, and imported ones disappear right away.

Importing is a separate, deliberate step. Press “Account campaigns” next to the account, tick the campaigns you want or take all new ones, and import them. Nothing changes in the ads: the service only starts collecting their data, so monitors, the client's budget limit and reports now include them. Writing to these campaigns still follows the usual rules: the owner's per-account switch for existing campaigns, the client's policy and approval with password and second factor. To find out who launched a campaign, open “Changes outside the service”, which shows Google Ads change history and Meta activity history.

Why it helps

• No campaign spends for days without anyone on the team knowing.
• Connecting a large account does not flood you with old paused campaigns.
• Import takes a few clicks and does not touch the ads.
• Imported campaigns are covered by monitors, budget limits and reports.

How to set it up

1. Open the “Connect ads” page and find the “Account campaigns” block.
2. Look for “Not in the service” next to each Google or Meta account.
3. Check who created the campaign in “Campaigns” → “Changes outside the service” and agree with the client what to do with it.
4. Press “Account campaigns”, choose the new campaigns and import them.
5. Connect Telegram if you have not yet, so the next alert reaches the team at once.

Good to know