Analytics & reporting

Marketing dashboard: one client overview across Google and Meta

Clients think in terms of their business, not platforms. The client overview combines all their ad accounts into one summary for the period.

What it does

The overview lists every account of the client with spend, clicks, conversions and cost per result, plus totals. Spend is summed only in one currency or converted with dated exchange rates. Conversions across platforms are shown as a conditional total with the reasons they are not strictly comparable.

Accounts in different time zones are listed with a flag, so you know when day boundaries differ.

Why it helps

  • A one-screen answer to “how are we doing overall?”.
  • Ready for client calls and reports.
  • No mixing currencies or conversion definitions silently.

How to set it up

  1. Open Overview or Analytics and choose the client.
  2. Select the period.
  3. Review totals and per-account rows; open an account for details.

Good to know

  • The overview is also available as an MCP tool with an interactive dashboard card.
  • Totals include only imported campaigns.
Ace, the AdAce Ads mascot

Try it on your own accounts

Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.

Create your workspace