AdAce AdsAnalytics & reporting
Email campaign report next to ad spend
For e-commerce clients, email is a revenue channel in its own right. The email report puts Klaviyo campaigns next to ad spend for the same dates.
The connection is being enabled for all workspaces: the integration is built and tested, access opens after the provider approves the service.
What it does
Sent email campaigns are listed with recipients, unique opens and clicks, unsubscribes, orders and revenue. Messages of one campaign (for example, A/B variants) are combined. The client's ad spend for the same period is shown alongside.
Revenue uses Klaviyo's “Placed Order” metric and its attribution window. If that metric does not exist, only engagement is shown, without orders and revenue.
Why it helps
- See the full funnel: ads bring subscribers, email converts them.
- Discuss channel mix with clients using real numbers.
- The AI analyst can compare email and ads in one answer.
How to set it up
- Connect Klaviyo for the client (when available).
- Open Tracking and the Email marketing section.
- Choose the period and review campaigns and totals.
Good to know
- Channel totals are not added up because ad platforms may attribute the same orders.
- No recipient data is requested or stored.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace