Change control & safety

Change limits: max change, daily increase and writes per hour

Limits are the seatbelt of automation. They are checked for every proposal — from people, AI, agents and automations — and automation can never exceed them.

What it does

Three limits per client: maximum change per operation (100% by default), maximum increase within a day (200% by default) and maximum writes per hour (20 by default). Campaign, ad group, ad and audience creations count toward the hourly limit together with changes.

A proposal that breaks a limit is refused with a clear reason. Only a human owner can override a limit, with a written reason that stays in the log; automation cannot override limits under any policy.

Why it helps

  • No accidental 10× budget increases.
  • Runaway automations are stopped by design.
  • Limits tuned to each client's size.

How to set it up

  1. Open the client's write policy.
  2. Set maximum change percent, maximum daily increase and writes per hour.
  3. Save; new proposals are checked against the new limits.

Good to know

  • Agent guardrails can be stricter than the client's limits, never softer.
  • Limits apply to both Google and Meta changes.
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Try it on your own accounts

Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.

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