AdAce AdsConnections & integrations
Connect Google Analytics 4 (read-only)
Ad platforms report their own conversions; Google Analytics shows what happened on the site. Connecting GA4 lets AdAce Ads join both views per campaign.
What it does
You pick a GA4 property for a client. The service reads sessions, key events and revenue broken down by utm_id and campaign, and matches them to ad campaigns. The nightly collection keeps the data fresh; you can refresh it manually on the Tracking page.
The connection is read-only. Creating key events or properties is a separate, explicit action in the GA4 setup wizard that always asks for confirmation.
Why it helps
- See cost per key event and ROAS by GA4 data, not only by ad platform data.
- Spot campaigns that bring clicks but no engaged sessions.
- Read-only by default — no surprises in analytics settings.
How to set it up
- Open Tracking for the client and press “Connect Google Analytics”.
- Sign in with Google if asked and choose the property.
- Wait for the nightly collection or press “Refresh”.
- Open the GA4 report to see sessions, key events and revenue per campaign.
Good to know
- Campaign matching relies on utm_id; use UTM templates to make it reliable.
- You can connect another property at any time with “Connect another property”.
Try it on your own accounts
Create a workspace, connect Google or Meta in a couple of clicks and see your accounts clearly. Changes follow your approvals or the policy you configure.
Create your workspace